Apex Program

Your program.
Built from your numbers.

Stop guessing what to eat and how to train. Get a 12-week plan built for your body, with a weekly check-in that keeps you on track until it's done.

Build my program

Takes about 3 minutes · See your plan before you pay

  • 12-week plan
  • Custom meal plan
  • Weekly check-ins
  • Gym or home
  • Debloat guide
  • Supplement guide
Before → AfterClient Tristan before and after 14 weeks: visibly leaner and more muscular.
Tristan · 14 weeksCoached personally on this system

Results

Real clients. Real receipts.

Clients I coached personally, using the system this app is built on. Photos and messages shared with their permission.

Before → AfterClient Tristan before and after: visibly leaner and more muscular.
Tristan14 weeks
Before → AfterClient James before and after in side profile: tighter midsection, bigger arms.
James13 weeks
Before → AfterClient Walker before and after: visible abs and defined shoulders.
Walker14 weeks
Before → AfterClient Nick before and after: fuller chest and arms with visible abs.
Nick9 weeks

Straight from their phone.

Swipe →
Text message from a client: after three weeks his face looks leaner, his clothes fit better, and people are asking what he is doing.
“After just 3 weeks I can tell my face looks leaner, my clothes fit better.” — Mitch, 3 weeks in
Canyon's two-month progress photos: up in bodyweight, down in body fat, with visible veins and abs.
“Up in weight but down in body fat % and stronger.” — Canyon, 2 months
Client flexing in a gym mirror under three weeks in, texting that his arms have never looked like this.
“My arms have never looked like this.” — Zanvy, under 3 weeks in
Client mirror photo alongside a checklist of increased energy, better workouts and enhanced strength.
“Dude I feel nuts.” — Jack, more energy, better sessions, more strength

Who built it

Built by someone who's done it.

230 lbNoah at 230 pounds, before: heavier, with a soft midsection.
190 lbNoah at 190 pounds, after: lean, with visible abs and defined shoulders.
Me. 230 lb → 190 lb.

I played D1 football as a linebacker at Drake, and I still didn't look the way I wanted. Getting from 230 to 190 came down to three things: the right calories, enough protein, and training built to look athletic.

I used that same system with the clients I coached personally. This app runs it for you: the math I used to do by hand, and a check-in every week that tells you what to change.

  1. Day 1

    Your plan goes live. Week 1 checklist, grocery list first.

  2. Every week

    Check-in day, with a reminder: weigh in, measure your waist, log your week. The app scores it and tells you what to adjust.

  3. Skip one

    You'll hear about it by email. The plan waits for you.

  4. Week 12

    Rep test, photos, waist. You see what you built.

What you get

Everything in one place.

  • Weekly check-ins for all 12 weeks that tell you exactly what to adjust
  • A 12-week training plan matched to your schedule, equipment, and experience
  • A meal plan matched to your calorie range and eating style, with a grocery list
  • The Apex app: today's workout, your macros, and every set logged
  • Check-in reminders, and a nudge if you go quiet
  • Optional athletic performance work: jumps, sprints, and conditioning
  • Supplement guide covering what's worth it and what's a waste
  • Debloat guide: reduce water retention and bloating the right way
  • Food swap list, meal-prep guide, and a stall-breaker protocol

Inside the app

Open it. Do the work. Log it.

  • Know exactly what to do today

    Your next workout, calories, protein, and step target, the moment you open it.

  • Log every set in seconds

    Weights pre-fill from last time, and the app tells you when to add weight.

  • Adjust when progress stalls

    Your weekly check-in reads your trend and tells you exactly how many calories to change.

Week 1 · Day 1

Let's go.

Next workout

Upper 1

  • Machine Chest Press3 × 6–10
  • Chest-Supported Machine Row2 × 8–12
  • Machine Shoulder Press2 × 8–12
  • Lat Pulldown2 × 8–12

+ 3 more

Start workout
2,200calories
200 gprotein
7,500steps a day this week
Today screen for the example plan above

How it works

Three steps. Twelve weeks.

  1. Tell me your stats and goal.

  2. Get your program instantly.

  3. Check in every week. Your plan tells you what to change.

Fit check

This isn't for everyone.

It's 12 weeks, and the check-ins only work if you do them. Read both columns honestly.

This is for you if you're…

  • Already training but not seeing the results you should be
  • Motivated, but missing real structure and accountability
  • Ready to follow a plan and check in every week for 12 weeks

It's not for you if you're…

  • Looking for a shortcut or a quick fix
  • Not willing to track your food for a few days
  • Not ready to commit to 12 weeks

One program

Everything in your Apex Program.

Launch price ends November 1

$47 one-time

Goes to $97 after November 1. About $4 a week for all 12 weeks.

  • 12-week training plan
  • Meal plan and grocery list
  • Weekly check-ins that adjust your plan
  • 8 guides, including the stall-breaker
  • The app with tracking and reminders
Build my program

Takes about 3 minutes. One payment, no subscription. You see your whole plan before you pay.

FAQ

Straight answers.

Who keeps me accountable?

The app. Every week you check in: weigh in, measure your waist, and log how the week went. It scores your week and tells you whether your calories need to change. You get a reminder on check-in day and an email if you skip one. It's a self-guided program, so there's no coach on the other end. The structure is built in.

Is this custom?

Your plan is assembled from your stats, goal, schedule, equipment, experience, and eating style. Your calories and protein are calculated for you, and your weekly check-ins tell you exactly how to adjust as your body responds.

I'm a woman — is this for me?

Yes. Calorie math is sex-specific, and the training works for anyone who wants to build muscle and lose fat.

Do I need a gym?

No. Choose full gym or dumbbells and a bench at home.

What if I have food allergies?

Plans are built from common foods and can't account for allergies. Use the swap list and check every ingredient.

Refunds?

All sales are final. You see exactly what you're getting before you pay.

What happens after 12 weeks?

Your program is yours to keep: the app, your logs and every guide. Update your stats in the app and the calorie calculator gives you new numbers for whatever you do next. No subscription, ever.

Start today. Your first check-in is 7 days out.

Takes about 3 minutes · See your plan before you pay

Build my program